If Niching Down Feels Wrong… This Might Be Why

Have you ever been told to niche down… but something inside you resisted?

In this episode, I share a vulnerable behind-the-scenes look at my own journey navigating that advice, and why trying to fit my work into a tight niche started to feel like shrinking my magic.

If you’re a multi-passionate, heart-led woman whose work is meant to evolve, this conversation may shift the way you think about positioning your business.

Instead of building a brand around solving one specific problem, there may be another path... one that focuses on the deeper result and identity your work creates.

This is not about rejecting niching entirely.

It’s about discovering what allows your business to stay aligned, alive, and turned on as you grow.

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